Premium Retail Services (Premium), the North American company known for creating informed and inspired shopping experiences for leading brands and retailers has hired Ed Hoehn as Vice President of Strategy & Solutions Architecture. Ed will strengthen Premium’s retail engagement capabilities and integrated technology portfolio in this newly created role.
Ed joins Premium with 20 years of retail marketing and technology experience. In his most recent role, Ed was the Chief Customer Officer of a visual communications company where he led sales, marketing and technology. Before that, he founded and led a venture-backed FinTech company after spending the first 15 years of his career in business development and client service for retail marketing agencies including BDS Marketing, Mosaic Sales Solutions and Crossmark.
“As we continue to grow and solve increasingly complex challenges for our customers, it is important for Premium to continue to invest in adding expertise to our team,” said Kevin Travers, CEO of Premium. “We are excited about the experience Ed brings to the company, having created omnichannel solutions across a broad range of industry verticals.”
Data, engagement technology, and supply chain are the three elements at the center of every challenge facing consumer brands and retailers today. Having the data, tools and knowledge to make the right decisions to drive consumer behavior is more challenging than ever. From personalizing the shopping experience in-store and online to helping integrate curbside or home delivery, Premium is focused on helping partners create the optimal customer experience.
Ed shared his perspective, saying, “Many brands and retailers struggle to solve these issues in today’s accelerating retail environment. Premium employs proven, measured strategies and has amassed incredible talent, built enterprise technologies, and charted best practices while excelling in their legacy of people-based services. Driving it all is the desire to create tailormade solutions that drive sales for their clients.”