Dinesh Menon brings over two decades of expertise to the real-time omnichannel marketing disruptor brand
Resulticks, the fastest-growing real-time conversation marketing solutions provider worldwide, announced today the appointment of Dinesh Menon as Global Chief Marketing Officer (CMO).
Appointment of Menon comes at a strategically critical time for Resulticks as the company continues to accelerate its global growth, including the recent expansion of its North American headquarters in New York and important advancements to its advanced technology martech news.
With more than 20 years of experience in brand development across CPG, financial services and technology brands, Menon brings deep expertise in devising go-to-market strategies, leading digital marketing and brand engagement initiatives, and building brand experience architecture data enhancement. Formerly, he served as Chief Marketing Officer of State Bank of India (SBI), the largest bank of South Asia and a Fortune 500 company, where he led the go-to-market strategy for the launch and build of YONO – SBI’s digital foray into a comprehensive lifestyle and banking offering. Menon has held leadership positions at the National Bank of Oman, American Express, and Bharti AXA Life Insurance. He has also worked on brands such as Unilever, Standard Chartered Bank, HSBC, Star TV, among others at global communication agencies, Lowe and JWT.
Redickaa Subrammanian, co-founder and CEO of Resulticks said that “Dinesh has the right experience and expertise to lead our marketing initiatives, corporate communications and market intelligence across all global markets. His experience in market innovation, business transformation and global brand positioning will help strengthen our footprint worldwide.”
Dinesh Menon said that “I’m fortunate to be working alongside an incredible team of technologists and marketers who are passionate about enabling brands to drive top-line business growth through real-time conversations and marketing initiatives. As a former CMO of a large bank, I truly recognize that a comprehensive and easily implementable real-time omnichannel marketing solution can bring about tangible changes in transforming marketing to a serious revenue-generating department for an organization. Resulticks has already proven to be a major disruptor among marketing solutions, and I look forward to working with the team to accelerate the continued growth and success of the company.”