Retail, Proximity & IoT Marketing

Retail Business Services Strengthens Product Data Capabilities

Ahold Delhaize USA Services Company Joins Global Data Synchronization Network to Fuel Complete Product Data
iot in banking and financial services market

Retail Business Services, the services company of Ahold Delhaize USA, announced that it has a new initiative underway to strengthen product data capabilities for Ahold Delhaize USA companies. Through the work, supported by Syndigo, Retail Business Services will join the Global Data Synchronization Network (GDSN) to enable access to best-in-class product data for the retail brands it supports.

“Customers expect clear, consistent, accurate information about the products that they purchase online or in stores,” said Chris Adams, vice president of Category Management Services for Retail Business Services. “By joining GDSN, we’ll be able to better equip the local brands with product data and in turn, customers will experience increased accuracy and transparency.”

The move is the latest at Retail Business Services to strengthen data capabilities. In addition to joining GDSN, Retail Business Services also engages with GS1 to support the development of global data standards. The company is also the largest participant in SmartLabel, a global program to provide consumers with instantaneous access to detailed information about thousands of food, beverage, personal care, household and pet care products, with more than 11,000 private brand products enrolled in the program.

“We aim to be best in class when it comes to product data,” added Adams. “By taking a comprehensive approach to access, best practices and innovation in this space, we can provide the best data services to the grocery retail brands we support.”

“We are pleased to continue to support Retail Business Services in their product content journey, including their data quality improvement efforts,” said Paul Salay, Chief Executive Officer at Syndigo. “This strengthens our existing relationship, as Retail Business Services can now offer both core content and GDSN syndication capabilities through Syndigo to their supplier partners, providing a more seamless transfer of data.”

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