GR0, a leading LA-based SEO agency, announced today that Kaitlin Webb will join the executive team as Director of Client Success. Katie brings with her over 9 years of digital marketing and agency operations experience, with an extensive background in search, paid media strategy, and social media marketing.
Katie joins GR0 from her former role at ProSites as the Director of Digital Operations, where she oversaw the high quality delivery of digital services including SEO, Social Media, Paid Ads and Website Content to a portfolio of 3,000+ clients spanning diverse verticals, from dentists to CPAs. She excelled in managing, guiding and training a team of managers and individual contributors responsible for the execution of digital marketing services in order to improve customer results, experience, lead acquisition, and retention.
“A service-oriented foundation is crucial to a company’s success and to our client’s success,” said CEO and co-founder Kevin Miller. “I am confident that Katie will help us bring this philosophy to a reality at GR0. With her near 10 years of client-facing marketing experience, Katie has a deep understanding of the customer journey and I am excited to see how she will help the team continue to deliver an enhanced customer service experience.”
In this new role, Katie will lead client success outcomes, increase contract renewal rates, and reduce churn, as well as work to expand account revenue through cross-sell while upselling opportunities and driving new business growth. She will act as GR0’s lead advocate, and be the face of the company for everything client-related while demonstrating GR0’s values in our work product. By deeply understanding who our clients are, she will use these insights to develop effective and sustainable processes that will improve their experience with GR0.
“I am beyond thrilled to join the GR0 team; from the first conversations with Kevin and Jon, it was clear that GR0 not only valued their employees with a company culture unlike any I have ever seen, but also truly believe in the services they provide to their clients,” said Katie. “I look forward to building a client success department that exudes the utmost passion to nurture each client’s relationship, goals, and ultimate success in business growth.”
Katie is a graduate of Pepperdine University with a degree in Marketing Communications. She has a love for data analysis, creative problem-solving, team brainstorming and ultimately, finding new ways to ensure each client’s ultimate success. Outside of work, Katie is enjoying her new life as a mother, with a nearly one-year-old daughter.