Sales Automation, Enablement & Intelligence

Showpad Recognized by Gartner for Sales Enablement Platforms

Leading research and advisory firm Gartner names Showpad as a Representative Vendor
sales automation

Showpad, the leading sales enablement solution, has been included among 15 total vendors in the August 2020 Gartner “Market Guide for Sales Enablement Platforms.”

The sales enablement space continues to experience rapid growth. According to the report, “revenue in the sales enablement market came to $1.247 billion in 2019, an increase of approximately 20.3% over the prior year.*” Additionally, the onset of the COVID-19 pandemic has forced many sales teams to operate remotely, changing the way they provide value and engage with buyers without the help of in-person interaction. This shift has resulted in increased demand for and adoption of sales enablement technology. The authors note that “this increased demand will persist, with sales enablement technology becoming a core tech stack purchase for organizations with both direct and partner channels.”

“The impact of the COVID-19 pandemic on sales organizations is two-fold. First, organizations had to quickly arm their newly remote teams with the knowledge and tools necessary to be productive and effective in this environment. And second, they had to deliver those resources – content, training and coaching – in a completely virtual format. The value sales enablement technology provides to sales and sales enablement teams has never been more clear – especially in these challenging times,” said Louis Jonckheere, co-founder and president of Showpad. “Additionally, we believe our recognition in this Market Guide continues to validate our belief in a holistic approach to sales enablement and the value of bringing sales content management, coaching and training together in one platform to equip go-to-market teams with the resources they need to drive meaningful conversations.”

This Market Guide also predicted that “Digital sales rooms (DSRs) will likely be offered by sales enablement platform vendors through persistent microsites for internal/external collaboration, embedded video conferencing, and engagement, sentiment and emotional analysis.” Showpad has already made headway delivering on this vision with its Shared Spaces, dedicated microsites for buyer-seller collaboration, and as the first in the industry to support 3D models and augmented reality for more and immersive product demonstrations.

“We know that the buyer experience is the ultimate differentiator – especially when sales processes go virtual,” said Jonckheere. “We’re committed to helping our customers master the new world of remote selling and will continue to deliver solutions that enable sellers to effectively engage their buyers and deliver value no matter where they are.”

This news comes shortly after the release of a Forrester Consulting Total Economic Impact™ study commissioned by Showpad, which found that organizations deploying Showpad’s sales enablement platform can expect to see an average of 516% return on investment (ROI) over a three year period. The study also showed that organizations using Showpad experienced a 10% increase in sales rep productivity and a 25% reduction in onboarding time.

To get a complimentary copy of the 2020 Gartner “Market Guide for Sales Engagement Platforms,” visit

*Gartner “Market Guide for Sales Enablement Platforms” by Melissa Hilbert, Mark Paine, Alastair Woolcock, Theodore (Tad) Travis, August 5, 2020.

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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