Advertising & Promotion, Print

Shutterstock gets Integrated into IBM’s Watson for Easier Viewing of Photos and Videos

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For easy viewing of images, videos, and music tracks Shutterstock gets integrated into IBM’s Watson AI technology. Currently, Shutterstock is having an online library of more than 200 million assets which can be viewed by the public through Watson Content Hub, from July onwards. Watson is actually a cloud-based management system which is specifically designed to assist in the creation of the app, billboards, websites, etc.

Shutterstock founder and CEO Jon Oringer emphasised in a press release that the company goal is to provide everyone access to high-quality content and innovative tools from every corner of the world at any time. IBM and its Watson Content Hub is the best way to achieve this goal. The technical abilities and creative workflow of IBM is one of the best in the industry and marketers from all over the world are going to be benefitted by this partnership.

After this integration goes live in July the new and existing customers of Watson Content Hub would be able to scroll through Shutterstock’s media libraries with the help of IBM’s AI-powered search engine. The customers would also gain access to Shutterstock Editor, which is an assortment of photo and video manipulation tools. The Shutterstock Editor also has a cropping tool which is equipped with preset sizes of emails and social media network, custom logo generator and text and shape filters.

According to Richard Hearn, chief revenue officer at IBM at the core of any successful campaign, there is always a powerful visual experience which is resonated with the audience. But with the ever-growing nature of the content libraries, it is tough to find that perfect image. With the recent integration of Shutterstock and IBM, the customers can now use the AI technology to browse through the different contents. They can also develop and launch campaigns to increase their target audiences and compel them to take action. Now Shutterstock impressive media collections like Amadori Group, American Eagle Outfitters, etc are available in the roster of different companies with the help of Watson Content Hub.

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