SmartCommerce and Myxx Help CPG Brands Own Product Discovery and Accelerate Purchase Velocity by Interacting Directly with Omnichannel Consumers Everywhere
SmartCommerce, a leading provider of data-centric, AI-assisted SaaS solutions for the Consumer Packaged Goods (CPG) industry announced today the acquisition of Myxx, a provider of recipe-centric eCommerce solutions that help brands accelerate commerce while driving direct connections with consumers. As part of the transaction, Dede Houston, CEO of Myxx, will join SmartCommerce and continue to drive the vision of the company.
“Today’s technology puts the consumer squarely at the center of product discovery, purchase, and repurchase. Rather than shopping by pushing a cart down a crowded aisle, consumers are turning to influencers, friends, and contextual solutions like recipes to find and choose products. Myxx saw this coming years ago, and has developed solutions – some not even commercialized yet – that help put brands in the driver’s seat at the commerce table,” said Jennifer Silverberg, CEO of SmartCommerce.
“Myxx has always been obsessed with applying data-based insights at the intersection of consumer behavior and marketing technology,” said Dede Houston. “SmartCommerce’s vast data capabilities married with our audience analytics engine will provide deep insights to help brands drive choice and loyalty.”
SmartCommerce has already begun integrating Myxx’s technologies and analytics and will begin rolling out enhanced services to clients in the fourth quarter of this year.
“The Myxx functionality applies to much more than just recipes – it makes it easy to buy and sell anything that is purchased as a package (DIY kits, cleaning bundles, outfits, beauty regimens, etc.), which is important because consumers buy solutions, not products. We’re beyond excited to bring this new functionality to our CPG clients,” added Jennifer.
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