After guiding its client base and team through the business seasons of the COVID pandemic, SnappConner PR (SnappConner.com) has achieved high growth in the latter quarters of 2020 and is continuing its expansion in 2021.
Within that growth, the company has appointed Mark Fredrickson, APR, to the role of President, heading up the agency’s operations from its South Jordan, Utah, headquarters. Fredrickson has been a member of SnappConner PR for six years, since joining the company as Vice President in February 2015 and becoming Chief Operating Officer in March 2017.
Fredrickson is a veteran PR practitioner with advanced experience in marketing and ecommerce. He helps companies increase revenue, enhance their brands and improve customer acquisition and retention through strategic marketing and PR plans. Prior to SnappConner PR, he led successful campaigns for Naartjie Kids as well as TechMediaNetwork (Purch), NextPage and WiLife in the technology space. Fredrickson is accredited by the Public Relations Society of America. He earned his bachelor’s degree in Public Relations from Brigham Young University.
Cheryl Conner, SnappConner PR’s founder, will continue to serve as Chairman and CEO, working with agency clients, business development, and heading up the company’s expanding presence in the Boise, Idaho, region.
“I have had the privilege of working with Mark Fredrickson for more than a decade, beginning with our joint roles in the Communications and Marketing functions of the Utah Technology Council (UTC) and continuing through the prior six years of focused activity together at the helm of SnappConner PR. Mark is a consummate professional and PR expert. His expanded leadership will be a strong asset to the company’s continued growth and quality of execution in 2021 and beyond,” Conner said.
“We’ve built a tremendous team to help clients shine in this unique communications landscape,” said Fredrickson. “I’m excited to continue to work with Cheryl and lead SnappConner PR in delivering massive value to our clients.”
The newest SnappConner PR agency clients include the following organizations:
- Avetta
- Avii
- Exit IQ
- Exponential AI
- Gabb Wireless
- guardDog.ai
- Mystery Escape Room
- Nightingale College
- TAB Bank
- Teoma Global
- Vasayo
- Visible Supply Chain Management
- Xenter
Agency founder Cheryl Snapp Conner is author of the Forbes ebook Beyond Words: Communicate Like a Champ in the Digital Age, available upon request from SnappConner PR. The agency’s free eBook, The Definitive Guide to Thought Leadership, is available as a download from www.snappconner.com.
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