TikTok has announced the launch of its Business Marketing Partner Program with nearly 20 strategic partners including Cohley, an NYC-based startup that helps brands and agencies cost effectively generate content at scale. Cohley joins 4 partners that will specifically slot into its Creative Development partnership initiative.
The TikTok Business Marketing Partner Program is designed to help connect advertisers with trusted technology providers who can help them find scaled success on TikTok. They stated that “Partners in the program have proven expertise in aspects of TikTok’s marketing platform from campaign management, creative development, and measurement.”
“With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community,” said Melissa Yang, Head of Ecosystem Partnerships, TikTok.
“We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community.”
Cohley co-founders Tom Logan and Erik Graber like to joke about how they were actually too far out in front of the UGC video trend a few years back.
“Four years ago, brands had hardly any interest in utilizing user generated, short-form video for ads. We would talk about it on calls and it was…crickets. Today it’s everywhere, and that’s in large part due to the meteoric rise of TikTok,” said Graber. “It’s all about giving users a native-feeling branded content experience on the platform, and we’re beyond excited to help advertisers generate ad-ready TikTok content at scale.”
To help brands further leverage the Cohley x TikTok partnership, an API integration was developed between the Cohley platform and TikTok’s recently launched Ads Manager. This integration provides brands the ability to generate and deploy ad-ready TikTok video with an easy-to-use workflow that’s complete with powerful analytics.
“It’ll be a really fun partnership,” said Tom Logan. “In order to drive major success for its advertisers, TikTok needed to ensure that those advertisers had TikTok-native assets to test. We’re thrilled to be able to address that need for them.”
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