Gabriel Marketing Group (GMG) today announced it has been awarded two of the top prizes at the 2020 dotCOMM Awards that celebrate excellence in web creativity and digital communication. GMG’s two Platinum dotCOMM Awards, selected from more than 2,000 nominations from the U.S. and Canada, honor GMG’s digital advertising and technology public relations work for two of its high-growth technology clients in both the B2B and B2C markets.
“We’re thrilled to receive these twin honors from the dotCOMM Awards,” said Leah Nurik, CEO and founder of Gabriel Marketing Group. “These campaigns are just two examples of how our work can expand footprint and build brand awareness and thought leadership for tech companies with an approach focused on measurable results. These two awards continue to inspire our team to pursue creativity, innovation and excellence for our entire client roster.
GMG’s B2B integrated growth marketing and public relations campaign for digital accessibility software provider User1st spanned multi-platform digital advertising, compelling content creation and the design and development of high-conversion landing pages. The campaign drove more than 1,000 highly qualified business leads and generated more than $500,000 in directly attributable revenue in less than three months.
The PR component of GMG’s campaign for User1st included securing media coverage in national business publications, writing and securing byline articles in industry trade magazines and promoting and amplifying company announcements, initiatives and media coverage on User1st’s social media channels. GMG’s campaign secured nearly 200 million impressions in earned media and $300,000 in industry-standard Public Relations Value (PRV) to establish User1st executives in the news media as leading voices for digital accessibility.
GMG’s digital advertising campaign for Capango, a mobile-first retail job matching platform and app, sought to get job seekers to download Capango’s B2C mobile app, expand total installations across Android and iOS devices and increase Capango’s user base. GMG designed and executed a creative, compelling and measurable user acquisition campaign with precision-targeted ads on Facebook and Instagram that achieved a 31.8% install per click rate while decreasing cost-per-installs on iOS devices by more than 84 percent.
The dotCOMM Awards is administered and judged by the Association of Marketing and Communication Professionals, an international organization comprised of marketing, communication, advertising, public relations, media production and freelance professionals. Its categories represent the elements of the web’s evolving tools – interactivity, content, design, social media, video, apps, blogs and influencers.
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