Spirable, the next generation of personalized video marketing automation, today announced it has closed a £6M Series A investment round led by Smedvig Capital. Existing backers Frontline Ventures, Downing Ventures, and 24 Haymarket also followed-on.
The new funding will accelerate Spirable’s geographical expansion and product development, to fulfill the growing demand for progressively efficient and automated personalized video creation at scale. Spirable is poised to revolutionize marketing away from a mass approach and towards highly targeted and relevant video content.
Since launch, Spirable has created and distributed over 100m personalized videos, in over 50 countries, for some of the world’s largest brands including Vodafone, Johnson & Johnson, and Domino’s. The platform automatically creates and optimizes uniquely tailored video advertisements across social, messenger, CRM, and display channels, using data such as location, pricing, and weather to dynamically change the content people see, in real-time. This saves brands and agencies a significant amount of time and resources. By delivering more contextually relevant content that resonates and drives action throughout the customer journey, the platform significantly increases marketing performance and ROI.
Vodafone utilized the Spirable platform to execute an award-winning campaign, that saw sales of their own-brand devices increase by 100% and drove up to a 50% increase in ad performance. Spirable enabled Vodafone’s team to dynamically create thousands of personalized videos, using data such as weather and location to drive people to their local store or online. The platform is now used to increase efficiency and drive performance across 5 markets.
Sara Martins de Oliveira, Global Brand & Media Director at Vodafone, said that “The Spirable platform has transformed how we create video content. Automating a previously manual process and allowing us to scale in a way that was once impossible. The data-driven personalization element means we are now connecting with our audience in more meaningful ways, resulting in better performing campaigns and an uplift in sales.”
Ger O’Meara, Co-founder & CEO, said that “Our vision is a future where a brands videos are actually useful to people. Where the ads that you see are as relevant and authentic as your friends’ content. We’ve built the Spirable platform from the ground-up to achieve this by bringing creative, data and smart technology together.”
Joe Knowles, Principal at Smedvig Capital, commented that “Spirable is a critical enabler of personalized video advertising, one of the major trends in video advertising today. Every marketer wants to use video in a more personalized way. But so far, slow and expensive content creation has been a barrier to mass adoption. Spirable’s Software as a Service removes this barrier and makes real-time, automated video personalization at scale a reality. Having tracked the business for over a year, we are excited to work with Ger, Dave and the high-quality team they are building at Spirable.”
Spirable began its journey operating out of the Innovation Hub of one of its first institutional investors – retail and consumer sector specialist, True. Since then Spirable has continued on its trajectory to become the gold standard in dynamic video and has been a Facebook Marketing Partner for over 2 years. This funding will enable Spirable to accelerate the global footprint of its customer services and sales organizations, to meet the needs of the world’s global brands.