STRATACACHE will be showcasing advanced marketing technology at Groceryshop — an inaugural event spun off of the successful retail-focused Shoptalk show and an opportunity for retailers to experience “disruptive trends, technologies and business models in grocery and CPG.” The STRATACACHE family, including PRN and Optika Display, will demonstrate solutions that optimize the in-store grocery experience by driving shopper activation, interactive engagement and shopper insights. STRATACACHE can be found in booth #423 at the event, being held October 28–31 in Las Vegas, NV.
“With the increasing amount of online grocery shopping, retailers continue to embrace smart digital solutions that improve the in-store experience, increase shopping convenience, and make the customer journey more enjoyable,” said Kevin Carbone, CEO at PRN. “At the same time, the technology is now in place to better understand shopper preferences and improve overall store operations. We’re actively partnering with retailers to bring these solutions and experiences to market.”
Solutions on display in booth #423:
Shopper activation at checkout with the LIFT Network: Create new sales opportunities at checkout by promoting relevant add-on items at the point of purchase. When a featured item is scanned by the cashier, it triggers a related offer on a customer-facing touchscreen. LIFT can integrate with any loyalty program, bringing a new way for grocery stores to approach coupons.
Interactive shopper engagement with Cold Vault Interactive Display Coolers: This solution displays full-motion video of a featured product on cold vault doors, enticing shoppers to open the cooler door for a refreshment. With an optional touch-display, the content includes a short game which highlights and promotes the items inside the cooler, fully visible behind the transparent glass.
Store and Customer Insights with our Walkbase platform: Insights play a key part in enhancing and personalizing the shopper experience, empowering grocery retailers to learn deeply about shopping preferences and behaviors. At Groceryshop, our analytics platform will be tracking footfall within the booth, which will be shown on dashboard displays in real-time. All the insights gathered are flexible and customizable to examine your KPIs and assist with marketing and retail strategy definition.
STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at www.stratacache.com, on Twitter @STRATACACHE or on Facebook.