SugarCRM, provider of the award-winning AI-driven CRM platform, today announced it has been named a Leader in the Nucleus Research CRM Value Matrix for the second year running.
Sugar was recognized for innovations to its functionally complete customer experience management platform including modules for sales, service, and marketing, as well as analytics and data integration.
“We are thrilled to again be named a Leader in the Nucleus Research CRM Value Matrix Value Matrix,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, for SugarCRM. “By going beyond features and functionality comparisons, the Nucleus’ CRM Value Matrix provides a definitive vendor evaluation guide comprising qualitative criteria to identify vendors offering exceptional value and which are worthy of customers’ business.”
Nucleus noted several key milestones in Sugar’s go-to-market strategy that were considered for the ranking. These include Sugar’s introduction of a new third-party app marketplace, SugarOutfitters, that grants users access to over 200 extensions and integrations, and Sugar’s acquisition of AddOptify, which equips users with integrated “playbook” functionality for increased process automation and guided selling capabilities.
Also of note was the addition of SugarPredict to the company’s SugarLive multi channel customer communications application, continuing to bring the powerful SugarPredict AI engine to its full platform portfolio.
SugarPredict is a fully integrated deep learning platform that puts the power of AI in the hands of every business. Sugar now provides a timeline view that aggregates customer interactions across the platform, informing users on next-best actions based on previous touchpoints.
The Nucleus Value Matrix segments competitors based on usability, functionality, and the value that customers realized from each product’s capabilities, measured with Nucleus’ rigorous ROI methodologies.
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