Susan Vobejda to Step Down as CMO of Adtech Leader...
Global advertising technology leader The Trade Desk (NASDAQ:TTD) today announced that Susan Vobejda plans to step down as its Chief Marketing Officer. Ms. Vobejda has served in this role since...
Tag: ad tech
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Adtech Leader OpenX Survey Highlights Opportunities for Publishers
OpenX today released the findings of a recent survey that examines how digital media publishers are using Prebid to manage their programmatic advertising. The survey highlights the importance of Prebid...
Adtech Startup Infomo announces Alliance With KneoMedia
Infomo’s R3 and KneoMedia (KNM) would get in to a revenue sharing alliance KNM is a SAAS publishing company and is a listed firm in Australia and USA MUMBAI, India, March 25, 2021 /PRNewswire/ —...
Adtech Leader Adsonica Signs Agreement with Broadcast Marketing
Adsonica, the leading Audio Image platform for digital advertisers, has entered into a partnering agreement with Broadcast Marketing Corp (BMC), for the resale of 30-50MM impressions per month. For more than 30...
Adweek Forms Mediaweek Council with Leading Media, Marketing Leaders
Adweek, the leading source of news and insights covering marketing media and technology, announced today the formation of the Mediaweek Council, comprising 33 of the industry’s foremost media and marketing...
Ströer Extends Partnership with Adtech Company Hivestack
The long-standing partnership includes the integration with Hivestack’s Ad Server to accelerate the adoption of programmatic digital out-of-home in the region Hivestack, one of the world’s leading programmatic digital out-of-home...
Martech Company Criteo Affirms Its Commitment to Diversity
Company appoints first Head of DE&I and unveils Pay Parity Action Plan Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced two milestones...
Predictive Policing: Big Potential as Big Data Fights Crime
Police in the United States have used clues and deductive reasoning to fight crime for more than 175 years. However, a sea change is occurring as big data and analytics technology bolster...
IAB 2021 NewFronts To Hear From Content Creators & Innovators
On May 3-6, 2021, thousands of buyers will tune into the IAB 2021 NewFronts to hear from the biggest content creators and innovative upstarts in media and entertainment including first time...
Advertising Agency Splendor Turns 21
Splendor, a renowned NJ-based design, branding, website design, and marketing agency, recently celebrated its 21st year in business — and its exponential growth. As Adam Taylor, the firm’s Owner &...
