Table of Contents 1. Understanding Pretargeting and Retargeting 2. Choosing the Right Strategy 2.1 Campaign Goals: 2.2 Audience Segmentation: 2.3 Budget Allocation: 2.4 Ad Creatives: 2.5 Ad Tech Platforms and...
Nextdoor (NYSE: KIND), the neighborhood network, announced the launch of several new solutions to maximize Ad performance, both online and offline. Nextdoor’s neighbors are real people who come to the...
MadTech, a leading tech-enabled, product-focused consultancy supporting publishers, brands, agencies and data providers, today announced that it has hired Laura McElhinney as its first Chief Data Officer. McElhinney, a pioneer...
Scope3, the collaborative sustainability platform decarbonizing media and advertising, today announced a $20 million Series B funding round led by GV. The investment will be used to accelerate the development...
Direct Digital Holdings (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”), Huddled Masses LLC (“Huddled...
Dentsu and VideoAmp announced today an industry leading activation enabling dentsu’s US media agencies to seamlessly guarantee strategic audience buys across seven major media portfolios including A+E Networks, FOX, Hallmark...
Analyzing how automation platforms can enhance executive productivity by improving the efficiency of processes and improving executive performance
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, and The Mars Agency, a global commerce marketing agency, today announced an expansion to their strategic partnership...
Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment arm – to...
Gemini XIII, a leading provider of audio entertainment and advertising solutions, announced today the appointment of Chris Long as Chief Revenue Officer. In this role, Long will be responsible for driving revenue...
