ShowSeeker, a global organization and creator of the US advertising industry’s fastest-growing, cloud-based order management system, today announced the addition of Joni Claerbout to its senior leadership team as Vice President of...
(Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media, has signed a binding letter of intent to acquire BeOp, an award-winning, Europe-based MarTech and AdTech industry-leading innovator. BeOp...
VideoAmp, a media measurement company revolutionizing advertising, today unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data). VALID uses rigorous methodologies to measure and reach cross-platform audiences with increased precision...
Intersection, an experience-driven out-of-home media and technology company, has unveiled its latest offering, InterZ. Designed to captivate and engage Gen Z audiences, the InterZ network reimagines urban outdoor advertising by...
Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today released its first Sustainability Report for the calendar year 2023. The Viant Sustainability Report recaps Viant’s efforts to decarbonize digital advertising...
Comcast Advertising, the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service. This new industry solution aims to provide measurement companies and platforms with...
The Advertising Research Foundation (ARF), a nonprofit industry association for creating, aggregating, and sharing knowledge in the fields of advertising and mass media, today announced the release of “The Handbook for Using AI...
Vibe.co, the “Google Ads of Streaming,” announced today a successful Series A funding round of $22.5M USD led by venture firm Singular. They plan to leverage these funds to continue building a...
tvScientific, the leading performance advertising platform for connected TV (CTV), today announced that the company had raised $9.4 million in a convertible note funding round that included new investors S4S...
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, today unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA)...
