The Benefits of a CDP Are No Longer Just Nice...
Here at Tealium, we have been working on our Customer Data Platform, AudienceStream, since before “CDP” was a category of technology. Back in 2013 when we launched AudienceStream and nobody was...
Tag: customer data platform market
245 results found
6 Key Steps for CDP Implementation Success
If you’ve recently purchased a new CDP you most likely can’t wait to dive in, roll up your sleeves and get to work on your CDP implementation! And we don’t blame you...
Optimove Recognized as a Challenger in the Gartner Magic Quadrant
Optimove, the Science-First Relationship Marketing Hub, announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs1. This is the first year...
Why Choosing a CDP is So Confusing
In 2020, many marketing and data organizations will begin choosing a CDP as part of their efforts to improve the customer experience. What they’re likely to find, however, is that...
3 Ways a Data-First CDP Will Make Marketers Data-Happy
Any savvy marketer knows the incredible power customer data holds in today’s day and age. When used correctly, customer data allows brands to deliver experiences their followers will never forget, connect with...
Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers
Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s...
Arm Treasure Data Commended by Frost & Sullivan for Excellence...
Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data™ with the 2019 Global Company of the Year, Award. In...
Tealium and Invoca Partner to Orchestrate Better Customer Experiences and...
Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, today announced a strategic partnership that enables organizations to...
Exponea Appoints Scott McNabb as SVP and General Manager of...
Exponea, the global market-leading Customer Data Platform (CDP) for online retail has announced its appointment of Scott McNabb as SVP and General Manager of the Americas. Scott brings over 20 years of...
Blueshift Identified as a Leader in G2’s Customer Data Platform
Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2’s Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report martech news. The...
