B2B marketers battling rising costs, elusive ROI, and outdated funnels now have a playbook for the new era. “Brand Gravity: How to Create Magnetic Pull in the Age of Buying...
Kantar, the world’s leading marketing data and analytics company, has appointed Jeff Greenspoon as CEO for the Americas. Jeff will partner closely with clients and Kantar’s industry strategists, consultants and analytics experts...
GroundTruth, the media platform known for driving in-store visits and other real business results, is expanding its offering with a new audio c with built-in foot-traffic attribution. “Advertisers look to...
iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially rebranded as Kolr (pronounced “color”), debuting a fresh brand identity...
Marketers will be able to measure and optimize the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading...
CallRail, the AI-powered lead intelligence platform, unveiled a new report on which marketing channels are having the most impact for small businesses, titled “From conversations to conversions: How small businesses...
Lifesight, a leader in marketing measurement solutions, has set its sights on fundamentally transforming how businesses approach marketing intelligence. In 2024, Lifesight solidified its position as a player in the...
CallRail, the AI-powered lead intelligence platform, announced an expansion of their integration with Clio, a global leader in legal technology. This expansion, which now includes Clio Grow, provides law firms...
CallRail, the AI-powered lead intelligence platform, announced the launch of new capabilities that will enable businesses to easily track and attribute unique traffic from AI-generated search engines, providing a more...
Keen Decision Systems, a next-generation marketing mix SaaS company, announced a partnership with MADTECH.AI, the unified marketing, advertising and data decision intelligence platform, to create the first end-to-end MarTech decision...
