Integral Ad Science, a leading global media measurement and optimization platform, announced the launch of its AI-driven Total Media Performance™ (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve...
Integral Ad Science, a leading global media measurement and optimization platform, announced the departure of Tania Secor as Chief Financial Officer (CFO) and the appointment of Jill Putman as Interim...
Swoop, the industry leader in privacy-safe AI-driven healthcare marketing, will demonstrate its award-winning suite of unprecedented products at the Consumer Electronics Show (CES) in Las Vegas. Swoop’s innovations, which include...
Tech leaps, shifting audience behaviors, and cultural and political movements are colliding to reshape the media landscape in 2025. Teads, the global media platform, unveils Tech Themes 2025, a comprehensive...
Psympl (pronounced Simple) is proud to announce the official launch of its revolutionary marketing platform powered by “Psychographic AI.” This innovative technology utilizes advanced algorithms to analyze consumer motivations, interests,...
Integral Ad Science, a leading global media measurement and optimization platform, announced the release of its new Quality Attention™ Optimization product in beta. In addition, IAS is announcing a new,...
Otterly.AI, the industry first AI search monitoring solution for marketing teams and brands, announces its launch from stealth with over 1,000 users, including notable names such as Skale, Downtown Ecommerce,...
Trinity Life Sciences, the leader in strategy, insights and analytics for the life sciences industry, introduces a focused Marketing Communications Insights (MarCom Insights) Center of Excellence (COE) that assesses pre-...
Applause, a world leader in testing and digital quality, announced the results of its fifth annual global survey on holiday shopping trends. The survey found that despite continuing concerns around...
Integral Ad Science, a leading global media measurement and optimization platform, announced the company has received an accredited ISO/IEC 42001 certification, making it the first measurement provider to receive ISO...
