Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, and Greenbids, an industry leader in sustainable advertising AI optimization solutions, today announced a partnership to help reduce carbon...
The Voices™ Marketplace has recently launched to solve the problem of scale in multicultural digital advertising. By empowering diverse content creators with best in class technology for content management and...
Collective Audience, Inc. (Nasdaq: CAUD), a leading provider of digital consumer acquisition solutions, has appointed Elisabeth DeMarse as independent member of its board of directors. She was also appointed chair of the compensation...
Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its innovative new managed service, the Parrot Ad Decisioning Systems (Parrot ADS). This transformative platform reimagines...
Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States....
Clue, an award-winning data and media partner for digital advertising, is thrilled to announce Global Growth Strategist Nikki Hawke as the newly appointed Global Chief Marketing Officer. As Clue’s first-ever CMO, Hawke will hire...
PubMatic, (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a groundbreaking data collaboration with Experian, the world’s leading global information services company. The...
MiQ today announced the acquisition of French media governance and data quality company, Grasp. This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the...
The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. [https://www.tagtoday.net/pressreleases/ad-industry-recognizes-new-benchmark-for-low-fraud-as-ivt-rate-held-under-1-in-tag-certified-channels-in-us-for-third-straight-year]...
Today, IAB released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market...
