Healthcare advertising technology leader DeepIntent announced its membership in the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising in the United States....
Clue, an award-winning data and media partner for digital advertising, is thrilled to announce Global Growth Strategist Nikki Hawke as the newly appointed Global Chief Marketing Officer. As Clue’s first-ever CMO, Hawke will hire...
PubMatic, (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a groundbreaking data collaboration with Experian, the world’s leading global information services company. The...
The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. [https://www.tagtoday.net/pressreleases/ad-industry-recognizes-new-benchmark-for-low-fraud-as-ivt-rate-held-under-1-in-tag-certified-channels-in-us-for-third-straight-year]...
Today, IAB released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market...
Inc. Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list...
Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the launch of the Net Zero Publisher Program. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique...
Adaptive streaming company, SeenThis, announced the results of their successful partnership with Grupo Clarin, one of the largest media conglomerates in Latin America. SeenThis has enabled Clarin to deliver beautiful, innovative...
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of its Identity Solutions Guidance document for public comment for 30 days until November 4, 2023. As newer identity...
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the availability of its newest offering, Activate, in the Asia-Pacific region. PubMatic’s new end-to-end supply...
