U.S. shoppers likely to be influenced 2x by ads on...
U.S. shoppers almost twice as likely to be influenced by ads served to them on retailers’ websites compared to marketplaces, Intellias’ research shows 25% are now influenced to buy products...
Tag: digital marketing advertising
166 results found
How data science is driving a revolution in digital advertising
It’s generally accepted that the digital marketing industry made some mistakes during the 2010s, thanks mainly to its over-dependence on third-party cookies and user tracking. Broadly speaking, the creativity associated...
Capitalising on cohorts – looking ahead
In a world where the number of regulations impacting digital advertising continues to grow, the ability to deliver addressable advertising is becoming increasingly difficult. The variances between these rules in...
Seedtag announced two new promotions
Seedtag, the global leader in contextual advertising, announced that Brian Danzis has been promoted to President North America and Lora Feinman to Head of Sales U.S. The strategic moves come as Seedtag experiences accelerated...
DataDome announced the launch of Ad Protect
DataDome, a leading provider of AI-powered online fraud and bot management, today announced the launch of DataDome Ad Protect, designed to combat fraudulent traffic affecting digital ad campaigns. This innovative solution is set...
TAG announced the launch of “Project Brand Integrity 2.0”
TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today launched “Project Brand Integrity 2.0” (PBI 2.0), a significant expansion of TAG’s proven anti-piracy...
Admixer.HB+ for Extensive Ad Monetization released
In today’s dynamic digital advertising landscape, publishers are continuously seeking innovative solutions to tap into premium advertising demand and monetize their web traffic. Header bidding technology has emerged as a...
MatchCraft wins Microsoft Advertising Rising Star of the Year for...
MatchCraft, a global leader in digital advertising technology, proudly announces its recognition as the Microsoft Advertising Rising Star of the Year for 2023. The Rising Star of the Year award...
Dataïads appoints Benjamin Coiffé as a Client Partner
Dataïads has taken a significant step in expanding its European presence by appointing Benjamin Coiffé as a Client Partner to spearhead growth in key regions like Italy, Spain, and Switzerland. Coiffé...
Placements.io supports Microsoft Advertising’s Order Management
Placements.io, a mission-critical operations platform for buying and selling digital advertising, today announced its collaboration with Microsoft Advertising. Microsoft Advertising uses the Placements.io platform to power the order-to-cash process for ad...
