Digital marketing agency Mad Fish Digital is acquiring brand-building marketing agency Grady Britton. Together, they will provide end-to-end marketing and communications solutions for accelerating business growth and audience connection for...
Adlook, a next-generation brand growth platform, today announced the appointment of Mateusz Jedrocha as Chief Product Officer. Jedrocha, who previously served as Adlook’s Vice President of Branding Solutions, will spearhead...
GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new Chief Marketing Officer (CMO). “We’re absolutely thrilled to welcome Kerel...
Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages Generative AI and Large Language Models (LLM), alongside...
Pacvue, the industry’s first commerce acceleration platform, today announced it’s now a badged Amazon DSP reseller. Through Pacvue, advertisers can accelerate growth by activating Amazon DSP with the benefit of...
TripleLift, the ad tech platform elevating digital advertising across every screen, today launched its Global Innovation Readiness Scorecard, showcasing how marketers in the U.S. and across the globe are prepared for...
DoubleVerify and Scope3 found that buying higher media quality impressions resulted in decreased carbon emissions of nearly 65 thousand metric tons of CO2 emissions in 2023 showing the sustainability benefits of...
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, is pleased to announce the addition of two executives to its commerce media team. These strategic...
IRCODE proudly announces its official launch with a first-to-market adtech solution designed to bridge the gap between traditional media and the digital world. Utilizing advanced neural networks and proprietary image retrieval...
A new report on European ad fraud from TAG (Trustworthy Accountability Group) reinforces the importance of robust anti-fraud standards across the digital advertising supply chain, finding a 62% reduction in invalid traffic (IVT)...
