The digital advertising industry has reached consensus on a single metric to measure its success in achieving a predictable, consistent, and low fraud rate, according to the 2023 TAG US Fraud Benchmark Study. [https://www.tagtoday.net/pressreleases/ad-industry-recognizes-new-benchmark-for-low-fraud-as-ivt-rate-held-under-1-in-tag-certified-channels-in-us-for-third-straight-year]...
Today, IAB released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market...
Inc. Business Media announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes...
Aleph, an ecosystem of local digital experts and technology-driven solutions, launches its ‘One Brand’ initiative, uniting its unique range of brands under the Aleph name. Aleph’s expertise is connecting thousands...
Inc. Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list...
Digital Media Solutions (DMS), a leading provider of technology-enabled digital performance advertising solutions, has earned the prestigious AFFY Award for Lead Generation Company of the Year 2023. DMS was considered...
Fifteen new digital wall displays plus 12 new network LCD video screens showcase PATTISON Outdoor’s and the TTC’s dedication to a digital advertising future in Toronto’s subway system. Dundas is...
Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the launch of the Net Zero Publisher Program. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique...
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Attain, a leading permissioned commerce data platform that powers sales transaction measurement and purchase-based data activation...
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a new integration partnership with FreeWheel, a global technology platform for the television advertising industry....
