Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at Scale IAB Tech Lab, the global digital advertising technical standard-setting body, today announced...
IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update to the Guide to Programmatic...
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This new specification introduces a standardized...
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of Device Attestation support in the industry standard Open Measurement SDK (OM SDK). This new capability...
Enhancing Interoperability, Safeguards, and Predictable Updates to Strengthen Regulatory Confidence and Support Compliance; Open for Public Comment Through December 1, 2025 IAB Tech Lab, the global digital advertising technical standards-setting...
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the formation of the AI Content Monetization Protocols (CoMP) Working Group. Previously introduced as the LLM Content Ingest API,...
The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working Group announced a pilot program that would analyze the results...
