New Book “Brand Gravity” Redefines B2B Growth for the Funnel-Free...
B2B marketers battling rising costs, elusive ROI, and outdated funnels now have a playbook for the new era. “Brand Gravity: How to Create Magnetic Pull in the Age of Buying...
Tag: marketing data science
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Only 1 in 5 Marketers See Fast Growth Despite AI...
A new study from GrowthLoop, a pioneer in AI-driven marketing acceleration, reveals a growing disconnect between the hype around AI and the lived experiences of marketing leaders. The research, based on responses from...
Kantar appoints Jeff Greenspoon as CEO, Americas
Kantar, the world’s leading marketing data and analytics company, has appointed Jeff Greenspoon as CEO for the Americas. Jeff will partner closely with clients and Kantar’s industry strategists, consultants and analytics experts...
Audio Ads with Foot Traffic Attribution Now Available from GroundTruth
GroundTruth, the media platform known for driving in-store visits and other real business results, is expanding its offering with a new audio c with built-in foot-traffic attribution. “Advertisers look to...
iKala Unveils Kolr’s New Brand Identity
iKala, a leading AI transformation solutions provider from Taiwan, announced that its AI-driven data marketing platform, KOL Radar, has been officially rebranded as Kolr (pronounced “color”), debuting a fresh brand identity...
MASS Analytics, DAIVID team up to boost MMM with AI-driven...
Marketers will be able to measure and optimize the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading...
CallRail report benchmarks small business marketing efforts
CallRail, the AI-powered lead intelligence platform, unveiled a new report on which marketing channels are having the most impact for small businesses, titled “From conversations to conversions: How small businesses...
Lifesight Launches Unified Reporting and Marketing Intelligence Agent
Lifesight, a leader in marketing measurement solutions, has set its sights on fundamentally transforming how businesses approach marketing intelligence. In 2024, Lifesight solidified its position as a player in the...
CallRail Expands Partnership with Clio
CallRail, the AI-powered lead intelligence platform, announced an expansion of their integration with Clio, a global leader in legal technology. This expansion, which now includes Clio Grow, provides law firms...
CallRail Expands Attribution with AI-Powered Search Engine Insights
CallRail, the AI-powered lead intelligence platform, announced the launch of new capabilities that will enable businesses to easily track and attribute unique traffic from AI-generated search engines, providing a more...
