The New Rules for AI-Driven Local SEO for SMBs
How AI-driven search is reshaping local SEO for SMBs and what businesses must do to stay visible in an AI-first discovery era. For more than two decades, small and mid-sized...
Tag: marketing news
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Mediaplus North America Expands Senior Leadership as Growth Accelerates
Agency appoints Stephen Lee as Head of Data & Analytics and Matt DeZarlo as Group Director, Media to power smarter, more human media Mediaplus North America, the media agency under...
Catalyst IQ Unveils Intelligent SEO/AEO Technology for Automotive Search
New automotive marketing solution helps automotive retailers match keywords to organic traffic potential and align inventory with true customer demand Catalyst IQ announced a new Search Engine Optimization (SEO), Answer...
Vaimo appoints Andy Clark as Vice President of Alliances, North...
Vaimo, a global leader in digital commerce and experience solutions, today announced the appointment of Andy Clark as Vice President of Alliances, North America. In this role, Andy will lead...
Qualtrics Appoints Jason Maynard as Chief Executive Officer
Qualtrics, the leader and creator of the experience management (XM) category, today announced the appointment of Jason Maynard as Chief Executive Officer, effective immediately. Maynard will also join the Qualtrics...
Rokt mParticle Introduces Match Boost
Rokt mParticle, the leading real-time customer data platform (CDP), continues the rollout of Match Boost, their latest CDP capability. This feature enriches first-party audiences at the point of activation to...
Bombora Announced The Expansion of B2beacon™
B2B Identity-Powered, Log-Level Campaign Measurement Delivers Unprecedented Visibility and Accuracy Across Eight Leading Ad Platforms Today, Bombora, the true B2B data pioneer, announced the expansion of B2beacon™, a digital campaign measurement...
2025 TAG Report Finds Progress on Ad Fraud, Threat Sharing,...
Highlights of TAG Impact & Compliance Report Include €3.45 Billion in Ad Fraud Savings for European Advertisers, Increase in High-Value Threat Intel, and Safer Ad Placements The Trustworthy Accountability Group (TAG), the...
AI Answer Engines Reshape Trust and Visibility in the CRM...
Brandi AI launches a new AI Visibility Index series measuring how markets are represented in AI-generated answers Brandi AI™, the leading platform for enterprise AI visibility and Generative Engine Optimization...
JCDecaux Unveils World’s First Global Programmatic DOOH media Solution
JCDecaux Unveils World’s First Global Programmatic DOOH media Solution, enabling Worldwide Campaign Activations JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of...
