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Optimization, Personalization & Testing

IAS Appoints Marc Grabowski as COO and Srishti Gupta as...

Integral Ad Science, a leading global media measurement and optimization platform, announced the appointment of Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO), effective September 16, 2024....

By PRNewswire
September 4, 2024

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In-House Techhub

How to Increase Retention with an Omnichannel Customer Feedback Strategy

As a fact the current landscape of the marketing realm is undergoing significant pressure to keep their clientele. Given that the cost of customer acquisition is always higher than that...

By MTC NEWS DESK
August 12, 2024

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What the Laboratory and Factory Split...

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