Preparing Your Martech Stack for the Black Friday Frenzy
Black Friday and Cyber Monday are almost here, and until your online trade business is ready, you will be running a marathon in flip-flops. Sincerely, the last thing that you...
Tag: Martech stack
Martech stack represents a collection of marketing tools that helps the marketer for conversion and traction.
13 results found
Exploring the Impact of the MACH Architecture on Marketing Technology
The marketing technology (MarTech) industry has always welcomed promising revolutionary changes, one of which is the shift towards MACH (microservices-based, API-first, cloud-native SaaS) architecture. In fact, as per Gartner by...
The 2024 MarTech Stack Makeover
In the fast-paced world of marketing technology, the rise of Artificial Intelligence (AI) is like a fresh breeze, promising to clear the fog of complexity and bring about a new...
The Infusion of Digital Experience and User Experience in MarTech
Introduction 1. User Experience and Its Role in MarTech 2. Creating Engaging Digital Experiences for End-Users 3. The Impact of DX and UX on Customer Satisfaction and Loyalty 4. Key...
A CMO’s Blueprint for Martech Stack Success
Introduction Like a Well-oiled Machine, Syncing for Success Is Imperative for Short-term Wins and Long-term Alignment CMOs Taking Charge Martech Success Tips for CMO Conclusion Introduction 2023 has demonstrated just...
Top MarTech Tools for CMOs in 2023
The evolving digital world keeps posing new challenges in front of the C-suite. One of the significant ones concerning modern CMOs is the abundance of tools and technologies at their...
One Missing Cornerstone That Can Collapse Your MarTech Stack
Customer needs have radically shifted over the last few years, and so has the patchwork of tools for marketing teams to quickly adapt to them. This disjointed landscape is costly,...
MarTech Interview with Michael Londgren, Chief Marketing Officer of RFPIO
Many businesses struggle to effectively market their products or services and face challenges in streamlining their Request for Proposal (RFP) processes. This often results in wasted time, missed opportunities, and...
Martech Interview with JR Sherman, CEO, RainFocus
JR Sherman highlights the event marketing trends and why is it critical to prioritize event marketing in your martech stack [siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] The level of customer commitment to engage in...
Martech Interview with Gavin Jordan-Smith, SVP, RICOH Graphic Communications
Gavin Jordan-Smith underlines the four technological changes in the Martech arena. He brings to light the techniques of delivering customer experiences for business growth. [siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] I believe that the...
