Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention. The new research study, Performance Through Independence: Unlocking Incremental...
Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, announced a new partnership with Xiaomi’s International Internet Business Department—part of the global technology leader known...
Big Happy, the leader in high-impact mobile advertising, announced that Neil Ford has joined the company as Head of Sales, Midwest and West Coast. A highly respected figure in the...
JTS, a leading provider of integrated marketing services, announced its acquisition of Madison-based AM Solutions as part of its strategic growth plan. The acquisition also coincides with the relaunch of...
Fears and facts Most companies reach a point when they start looking for new audiences or markets. Many turn their sights to so-called emerging markets: countries with over 4.3 billion...
Mobupps, a global player in mobile advertising and technology solutions, proudly announces the appointment of Siddharth Barman as Vice President of Marketing. Barman brings over 14 years of expertise in growth marketing,...
In recent years, connected TVs (CTVs) have transformed the way advertisers reach their audience. With so many ways to now interact and captivate potential customers, non-endemic advertising on CTV stands...
Big Happy, a leading innovator in mobile advertising, today announced that it has been named the winner of the “Best Mobile Marketing Innovation” category in the prestigious 2024 MarTech Breakthrough Awards....
Today, Uber’s advertising division announced an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network – Octopus Interactive – which features the largest national network of interactive video...
The global mobile advertising market size is estimated to grow by USD 290.16 bn from 2023 to 2027, according to Technavio. The market is estimated to grow at a CAGR of almost 12.54% during...
