AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of...
Colling Media, one of the fastest-growing advertising agencies has received two Arizona Marketing Innovation Association (AZIMA) awards. The awards are in the Physical to Digital Integration and Social Influencer Marketing...
Kargo today announced that the company has reestablished a presence in the UK to provide local support to the company’s growing list of European customers and publisher partners. A next-generation...
Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to...
AppsFlyer today released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid...
New monthly index – launching with August 2022 rankings – helps ad tech industry navigate compliance with the Children’s Online Privacy Protection Act (COPPA). 12.8% of open programmatic ad spend goes to...
LoopMe, a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman. de Nardis brings more...
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the H1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a...
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released new data highlighting issues that appear to be prevalent with Bundle IDs. Pixalate...
Adsmovil USA, a minority-owned and certified leading pioneer in Hispanic mobile advertising and digital media today announced the launch of Nuestra.TV, a free video-streaming service created to entertain, inform, and empower Hispanic...
