New product empowers manufacturers and retailers to respond faster to changes in promotion effectiveness, demand shifts and emerging trends NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch...
The new global framework quantifies the disconnect between consumer intent and real‑world buying behavior, unlocking powerful paths to reclaim volume and fuel growth NielsenIQ (NYSE: NIQ) today announced the launch...
NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its 4th Annual Innovation Vitality Report, revealing the strategies that are helping brands achieve multi-year growth from their innovation...
NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released its CMO Outlook: Guide to 2026 report, revealing how chief marketing officers (CMOs) are navigating a critical inflection point between brand...
Consumers are numb to volatility. Shoppers have adapted to constant change, which makes them feel more confident even though their financial realities haven’t changed. The number of “confident” consumers who...
NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, is proud to announce the launch of its Product Insights (NPI) solution in Canada, bringing the industry’s deepest and broadest product...
NielsenIQ (NYSE: NIQ) is pleased to announce the appointment of Drew Dabbelt as Vice President of Retail Media for NIQ North America. Dabbelt, a seasoned leader with nearly 15 years...
GfKnewron® Consumer enhancement delivers the consumer voice – decoding consumer verbatims into actionable insights for brands and retailers Integrated with one of the largest recent buyer studies for Technology and...
NielsenIQ (NIQ) a leading consumer intelligence, company, today announced the acquisition of Mtrix, a leading Brazilian SaaS company that delivers end-to-end visibility across the indirect distribution supply chain. This is...
