Eighty percent of digital ad professionals now utilize AI tools for media buying and campaign management, according to a new report from Frequence, a leader in advertising sales automation and workflow software....
Veeva Systems (NYSE: VEEV) today released its latest Veeva Pulse Field Trends Report, showing connected sales and marketing engagement helps biopharmas balance healthcare professionals’ (HCPs) need for deep scientific information on complex medicines...
Optable, a Software-as-a-Service (SaaS) data management, data activation, and data collaboration platform designed for the advertising ecosystem, announced today that Jean-Paul Chauvet, former CEO of Lightspeed Commerce, and David Hahn, current Co-Founder...
10Fold, a leading business-to-business (B2B) “Deep Tech” communications and content agency, today announced the launch of its new report entitled The Marketing Spend Strategy: How Marketing Executives are Funding the Future...
Choozle, a premier omnichannel digital advertising platform and services provider, today announced the launch of self-service Amazon DSP capabilities within the Choozle platform. Marketers can now tap directly into Amazon’s...
StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for commerce, with a new app on the Shopify App...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Julie Rooney to Chief Privacy Officer and Deputy General Counsel. This strategic promotion underscores...
CG Life, a leading integrated agency that blends strategy, creative, marketing, digital, and communications with science, has welcomed Allison Davis to the agency’s newly created role of Chief Client Officer....
Azerion Group NV, one of Europe’s leading digital advertising and entertainment media platforms, today announced its acquisition of Goldbach Austria GmbH, one of the foremost digital and linear advertising brokers...
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded integration with Snap to offer brand safety and suitability measurement. With this...
