Cognitiv releases new research results
Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this practice is not well understood...
Tag: programmatic display marketing
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Simulmedia added New APO Feature to its TV+ Platform
Simulmedia is upgrading its TV+ platform with Automated Performance Optimization (APO), a new feature that empowers brands to unlock their full performance potential in CTV advertising. Enabled by powerful machine learning,...
Causal IQ and Quorum partner
Causal IQ, a leading programmatic solutions provider, today announced a strategic partnership with Quorum, the leading provider of real-time location data in digital media. The alliance is designed to enhance...
Basis Technologies announced survey results
Basis Technologies (https://basis.com), a global provider of programmatic advertising and media automation solutions, today announced survey results showing that 72% of marketing professionals use generative artificial intelligent (AI) tools at...
Beeyond Media raises $10M in seed funding round
Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced the close of a $10M Seed round led by Ricardo Uribe of RAU Capital and Beeyond Media board...
Hivestack released impression multiplier solution for DOOH
Hivestack, the world’s leading, independent programmatic DOOH ad tech company today announced a verified impression multiplier solution for digital out of home (DOOH) in select regions across APAC. With increasing...
Brightcove forms strategic partnership with PubMatic
Brightcove (Nasdaq: BCOV), the world’s most trusted streaming technology company, today announced it has entered into a strategic agreement with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply...
Scibids partners with Google Display & Video 360
Scibids, the global leader in artificial intelligence (AI) for customizable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom...
Korbyt receives Growth Investment from Clearhaven Partners
Korbyt, a leading provider of digital signage and workplace experience software, announced that it has received a significant growth investment from Clearhaven Partners (“Clearhaven”), a dedicated software and technology-focused private equity firm...
TargetVideo acquires technology platform Brid.TV
TargetVideo, a video publishing and advertising leader, announced today the acquisition of its long-time technology partner Brid.TV. The joint mission: to meet the growing demands of the fast-paced video ecosystem and offer publishers an even better...
