GetWhys Unveils Unified Data Capabilities
GetWhys, the B2B customer insights platform built to make research an effortless part of your workflow, announced a major expansion of its data strategy. GetWhys now enables users to analyze...
Tag: target market
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97% of Agencies Faced Major Creative Campaign Challenges: New PMI...
Creative leaders face mounting pressure to deliver bold, fresh experiences that boost brand awareness and keep customers engaged in an increasingly saturated market. A new survey from Project Management Institute...
New Independent Study Finds Marketing’s AI Ambitions Outpacing Execution
Zeta Global, the AI marketing cloud, published a Forrester Consulting Opportunity Snapshot, “It’s Time to Get Serious About AI’s Business Value.” This study finds that while many marketing organizations have...
EDO, TelevisaUnivision Expand Deal to Boost Convergent TV ROI
EDO, the TV outcomes company, and TelevisaUnivision, the world’s leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision’s global streaming...
Snowflake and Acxiom Unite to Advance AI-Powered Marketing
Snowflake, the AI Data Cloud company, and Acxiom® , the connected data and technology foundation of Interpublic Group of Companies, Inc., announced a strategic initiative to build and deliver a modern,...
TransUnion Finds Big Gap in Audience Targeting Decisions
An analysis from TransUnion sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting decisions can have a compounding effect on return...
Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership
LoopMe, the global leader in brand performance, announced the launch of its Custom Audience partnership with Acxiom, the connected data and technology foundation for the world’s leading brands and ad...
Intuit Mailchimp Unveils Powerful New Suite of Tools at FWD
Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced at Mailchimp’s flagship event FWD: London a new suite of tools and integrations...
ThoughtSpot’s DataSpot Powers Agentic Analytics for Databricks Customers
ThoughtSpot, the Agentic Analytics Platform company, announced the launch of DataSpot, a new offering designed specifically for Databricks customers. DataSpot empowers data-driven teams to unlock real-time, governed, and actionable insights...
Blis Announced the Launch of Blis AI
Blis, the leading provider of advertising solutions that drive real-world outcomes, announced the launch of Blis AI, a new AI-powered planning tool that seamlessly turns a brief into qualified audiences...
