Pixability, a leader in AI-driven contextual targeting, brand suitability and performance advertising on YouTube and CTV, revealed the results of a major survey of U.S. & UK Media Agency executives, buyers and planners....
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today announced the launch of Perion’s Anyplace TV, a new solution that...
First-time TV advertisers are achieving significant and sustained mid-funnel results once they launch their campaign. That is the big-picture takeaway in the Video Advertising Bureau (VAB)’s report, Breaking Through: How New Advertisers Are...
Wistia, a leading video marketing platform for businesses, announced a partnership with Adobe Podcast to integrate its award winning, AI-powered Enhance Speech into the Wistia video editor. The Enhance Speech API automatically improves...
Locality, the preeminent local video advertising provider, announced the launch of Reach+, a groundbreaking advertising solution that unifies local streaming and broadcast TV ad buying, solving for audience fragmentation. Reach+...
In collaboration with researchers at King’s Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital Turbine announced the release of “The Ultimate Guide to Interactive Mobile...
Amplified Intelligence, the most trusted source for accurate attention measurement, and Spotify, have shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms...
Shirofune, the leading digital advertising automation management tool, announced an enhanced Improvement Suggestion feature that proposes optimal keyword and search query settings for Amazon Ads. Shirofune’s Improvement Suggestion identifies keywords...
Today, IAB released the second half of its “2024 IAB Digital Video Ad Spend & Strategy Report,” revealing insights into the buy-side’s selection criteria for investing in digital video channels,...
Magnite, the largest independent sell-side advertising company, announced TELUS, a world-leading communications technology company, has selected Magnite’s SpringServe ad server and Magnite Streaming SSP as its preferred ad technology solutions in Canada. TELUS will...
