Marketing Analytics, Performance & Attribution

Tealeaf by Acoustic Names Brad Turner President & General Manager

Transformational leader with 25 years of experience to head customer experience business unit
performance attribution

Acoustic, an open and independent marketing cloud and analytics provider, announced today the appointment of Brad Turner as President and General Manager of Tealeaf by Acoustic, a leading provider of behavioral and experience analytics solutions. As Acoustic builds upon its customer experience market leadership, Turner will help to further establish Tealeaf by Acoustic as a flexible solution that helps businesses uncover customer behaviors, address digital anomalies or fraud in real-time, and drive return on investment. With the ability to choose an on-premises, SaaS, or hybrid model, Tealeaf by Acoustic benefits businesses across industries.

An experienced transformational business and go-to-market leader, Turner was previously Chief Revenue Officer at Access Information Management, the world’s largest privately held integrated information management services provider, where he led teams in the U.S. and Canada through significant business transformation and growth. Turner also served as Vice President of Global Sales Strategy for IHS Markit, and Vice President and General Manager of Harris Corporation’s media software business unit. Earlier in his career, he was a member of Berkshire Partners’ portfolio operations team and a consultant with Bain & Company.

“As we look to continue accelerating our growth, I was invested in finding a leader for Tealeaf by Acoustic who has vast experience with rapidly transforming businesses and helping to ‘leapfrog’ products that already have an avid and enthusiastic customer base, as Tealeaf does,” said Dennis Self, CEO of Acoustic. “Brad brings 25 years of experience in navigating business transformation and growth across a range of industries, enabling businesses to optimize efficiencies and performance, and see bottom-line results quickly. His devotion to customers and vast knowledge of how to shape businesses for long-term success makes him a perfect fit for our team, and I’m excited to welcome him to the team.”

“Acoustic’s vision for improving how customers interact and connect with businesses—working to ensure frictionless experiences for the end-user—is both exciting and transformative,” said Turner. “As consumer behavior continues to shift in a post-pandemic world, businesses are struggling to understand how they will need to adapt. Tealeaf by Acoustic can help businesses understand how their customers are interacting with their digital properties, what’s causing them to engage, and what might lead them to abandon purchases. We’re making the customer experience a competitive advantage, and I’m thrilled to be leading this effort at Tealeaf by Acoustic.”

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