Display & Programmatic Advertising

Tegrita Announces Strategic Partnership With Fabl

From strategy to executing highly engaging, data-driven content pages at scale
programmatic display advertising

Tegrita, a full-stack marketing technology consulting firm just announced a partnership with Fabl, a leading content marketing, management, and publishing platform.

Through this strategic partnership, Tegrita will be the first Fabl service provider! Fabl customers across North America will be able to maximize the value of the technology with customized setup, training designed to match specific business needs, and advanced strategy development.

“Great software with poor implementation or poor management can detract more value than it creates. This is why Fabl has partnered with Tegrita, one of the best-in-class MarTech implementation and managed service providers operating in 2020,” says Taj Forer, Cofounder & CEO of Fabl. “When Rolly Keenan, Tegrita’s CRO and Mike Geller, Tegrita’s CTO/Cofounder, opened a dialogue with us to share their vision for the TegX offering, we immediately identified something unique, something next generation. Simply put, much of today’s B2B marketing is executed using yesterday’s tools and processes. TegX flips this script, bringing together today’s marketing realities with tomorrow’s tools and processes. Modern brands win by leading, not following and I’m proud to say that Tegrita + Fabl enables B2B marketers to quickly pull into a leader position, leaving competitors in the dust while driving both operating efficiency and conversion lift.”

From strategy to execution, Tegrita’s Fabl service offering will provide end-to-end support to produce highly engaging, data-driven content pages at scale. Tegrita will also conduct 2-day workshops where marketing teams will have an opportunity to work with Tegrita’s experts to develop a detailed strategy to guide the content production process. Marketing teams will benefit from a clearly defined strategy, a detailed process, best practices, and advanced tips.

This strategic partnership is a part of the broader TegX initiative, an innovative way of combining institutional change and technology so that growth-minded organizations can achieve their revenue goals. “Our work with Fabl surrounds the creative services required in every engaging marketing campaign,” says Rolly Keenan, Chief Revenue Officer of Tegrita. “Creating high-quality, highly engaging content without relying so heavily on outside creative agencies is at the core of why our partnership will make a big impact with clients. Results from organizations that currently leverage the Fabl platform are outstanding, and Tegrita’s dedication to connecting the platform to your overall strategy and operations is exactly what TegX is all about.” To learn more visit: https://stories.tegrita.com/fabl-consulting.


Tegrita is a full-service marketing technology consulting firm that enables digital marketing strategy with technology. Privately held and based in Toronto, ON, Tegrita is a remote team of experienced and innovative consultants specializing in marketing automation to support growth-minded organizations. Tegrita brings your marketing strategies to life through marketing automation and the technologies that surround it. For more information, visit tegrita.com or follow us on LinkedIn @tegrita


Developed to increase audience engagement while decreasing production and management costs for brand publishers, Fabl’s comprehensive software platform enables marketers themselves to build, manage, deploy and analyze engagement and conversion data across scaling branded content programs; no agencies, developers or designers required. Fabl increases content marketing page engagement by an average of 6x when compared to most CMS platforms. As easy-to-use as any landing page builder, as robust as any CMS — Fabl is a content marketing, management and publishing platform for the efficient production of highly engaging, data-driven content pages at scale. Beyond a typical content marketing platform, Fabl unshackles marketers from their cost, time and technological restrictions while exponentially increasing page engagement and conversion rates.

Previous ArticleNext Article