This moment for solutions is now. That’s why, today, The Drum is unveiling its new positioning, commercial products, and editorial mission focused solely on providing solutions.
The Drum’s 1.2 million global readers have made it clear that they want insights, inspiration, and guidance from both the editorial team and The Drum’s valued commercial partners. That is why it is are now solely focused on being the go-to global solutions source for marketers, ad agencies, and media and martech providers.
Among the changes at The Drum:
- Enhanced editorial offerings: The Drum has been actively enhancing its editorial product with fresh new sections designed specifically for the needs of today. The new sections were created with today’s’ challenges and opportunities in mind including Problem Solved (The Drum offers a solution to the most pressing problem of the day), 3 Actionable Insights With… (quick, actionable thoughts from top industry leaders), and The Big Read (an expansive look at important trends.) This month it also launched its first “Jobs newsletter” in the UK. This will be expanded globally to help talent and businesses unite.
- Opening the doors to The Drum Labs: The Drum Labs is set to open next month. This high-end space in London will offer an in-person look at today’s latest technologies and provide a unique venue for thought leadership discussions—albeit with all of the appropriate safety measures.
- The debut of our ‘Problem Solved’ manifesto: The Drum has unveiled a new brand manifesto, which will be posted on thedrum.com and distributed throughout all of our digital channels. The manifesto clearly explains what The Drum offers its readers and its new positioning “Problem Solved.” It will also spotlighted via a Times Square billboard and other activations.
- New solutions-based commercial products: Advertisers are invited to “Be a Part of the Solution.” The Drum’s “Open Mic” content marketing offering provides its partners with an unparalleled opportunity to reach key leaders, influencers, and up-and-coming talent. The Drum Content Studio excels at creating bespoke visual, written, and experiential content that drives impactful results. And, becoming a part of The Drum Network gives agencies and vendors the opportunity to reach clients in a trusted and influential way.
Gordon Young, editor, of The Drum says, “We know that our readers don’t have time for nostalgia. They also aren’t interested in reading about problems or negativity. They are building businesses for the future, and the only thing that’s going to allow them to do that are solutions.”
Young adds, “We have also dialed up another special ingredient—positivity. Yes, our reporting will be balanced as always, but we won’t dwell on negativity for negativity’s sake. We know this is only the beginning of the transformational moment that we are all navigating together. That’s why The Drum will continue to evolve. Along the way, we always want to hear from our readers. They are the biggest part of the solution.”