Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.
“Our world-class team of social advertising and channel marketing experts has clearly created something unique in the world of social advertising,” said Paul Elliott, Tiger Pistol CEO. “This repeated recognition by Digiday further validates Tiger Pistol as the true industry innovator, and that our platform effectively solves issues plaguing modern marketers, including scale, localization, connecting partner ecosystems, and gathering the granular local data needed to inform decisions at the national level.”
Digiday honored Tiger Pistol for its work with one of the largest franchise health and beauty companies to drive effective engagement and increase visits for its locations through localized social advertising. Tiger Pistol also received runner-up recognition for its work with one of the nation’s top quick serve restaurants (QSR) brands to power its national-to-local social advertising programs. Elliott said these honors solidify Tiger Pistol as the leader in the world of franchise advertising solutions.
“In the last year, we’ve added new franchise advertising capabilities to our platform that address the delicate balance between the brand control needs of the franchise brand and the local campaign personalization desires of their franchisee,” said Elliott. “Franchisees want locally-relevant and easy-to-implement advertising that delivers on their business objectives; whether that’s driving foot traffic to their locations or recruiting campaigns that enable them to quickly advertise open positions, maximizing advertising efficiency and effectiveness for both the brand and their franchisees.”
In addition to brand control and partner personalization, Tiger Pistol’s platform also addresses partner campaign visibility, advertising accessibility for non-marketers, and flexible funding models that allow the franchise brand or franchisees to fund their individual store-level campaigns or pay in aggregate across all their store locations. Finally, Tiger Pistol makes it possible for social campaigns to launch from the individual partner’s Facebook Business Page, either by the brand or partner.
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