Easter has arrived and it is the day which motivates the spirit of getting up after the worst fall, its time to try some new tricks in marketing. There are many methods of marketing which are at boom but let’s discuss some tricks to try in affiliate marketing. It has become one of the most important digital marketing strategies across the globe in today’s time. Affiliate marketing creates more than 38% of marketing revenue on the internet, and around 16% of e-commerce sales in the U.S. in 2016 happened because of this strategy according to a research report from Business Insider Intelligence. It also predicts that the spendings on affiliate marketing will reach $6.8 billion by 2020. These predictions forecast affiliate marketing getting the center stage when we talk about marketing strategies. Affiliate marketing has played a key role in the growth of some major e-commerce websites. It generated over 10% of the total revenue that Amazon.com generated in 2015.
Affiliate marketing is on the dream run and has got an important place in the strategies of marketers. It is Performance-based marketing in which rewards are paid by the company to the recommender after the person buys the product on the recommendation. It also has loyalty programs which are considered as a step towards building good relationships with customers. It is also known as Customer Loyalty Program and Reward Program. Research, reports, and data support the fact that it is important for marketers to know how to make the best use of affiliate marketing methods to increase sales. Affiliate marketing is considered very simple but marketers looking for opportunities in it, need to constantly improve their strategies by applying various latest tricks in order to get success. Let’s have a look at some of the top tricks in affiliate marketing,
1. Reviews will play Key Role:
Easter vacation is the time when summers have started and people are ready for shopping. Festival is the period when reviews attract the majority of attention and can play a key role in sales. One of the highly qualified keywords have reviews in it. If a person is searching for reviews, it means he is just a step away from purchasing that product. It means, reviews will play a key role in affiliate marketing, so reviews should be focused. Positive and strong reviews have the power to convert a person interested in a customer. A website dedicated to reviews will also help in easing the marketing strategy. If people get satisfied with the reviews they see, in the majority of cases, it results in the closure.
2. Development of Voice Search:
Search through voice is rising because of the accuracy provided by various phone assistants like Siri, Google assistant and various smart devices like Amazon Alexa and Google home. Because of the increase in voice search, standard SEO pattern for optimizing is no longer enough. In order to Suit the pattern of demand, affiliate marketers need to work more on natural speech and optimize natural speech keywords. Staying Updated to fulfill search demand can add a benefit to organizations and their marketing strategy. Getting listed on any type of search result page attracts the attention of the viewers and increases the possibilities of conversion.
3. Quality written Content:
Easter gives a quality message, so let’s focus on the quality of our content to achieve success. Content is considered as the king in digital marketing, so any content you create, just make sure it adds value to the readers/viewers lives. Quality of content sows seed of interest about a product in the mind of the viewer, hence in digital marketing it is considered as the first step towards sales. Quality content is made after considering the audience that is targeted, what are their requirements, what are the specialties of your products and services, how are they better, add outbound links that give more information about that product and its reviews, etc.
4. Attractive Video and Image content:
Easter holidays attract people towards visual media like youtube, social media, television, theaters, etc. Today’s world anyways is addicted to these kind of visual media. Affiliate marketing is no longer only about written content, marketers are using various other smart methods that deliver content to the audience in more attractive ways. Marketers nowadays are getting more creative about their messaging, and are also using Images, videos, demos, courses, slideshows, and live content to promote their products. This helps marketers in reaching to a wider range of audience in more convenient form, so the quality of content takes a more important role here. content have the power to bring the audience and convert them into customers.
Social Media Ads.:
Affiliate marketers are increasingly using social media ads like Facebook ads, Insta. ads. because of their super detailed targeting options, their abilities to help with remarketing campaigns and their worldwide audience. Many marketers are even branching out into Facebook Messenger tools to broaden their efforts. Remember, Facebook does not always welcome affiliate marketers as it is known to ban some advertisers, so keep a close eye on your campaigns. Even Amazon does not allow advertisements of its affiliate links, so closely control the movement of your social media ads.
After thoroughly studying affiliate marketing, its research and reports, and also considering the views of experts we have selected these affiliate marketing tricks and we are confident that they will have a great impact on the performance of your organization this Easter. Happy Easter!!