As we know, marketing is the backbone for a strong and prominent business and brand building. This helps companies in evolving and becoming better by introducing new and effective marketing strategies.
Location-based marketing has become a part of our day-to-day lives as a customer.
Even if we are not looking particularly for a service provider near us, search engines especially Google search still share relevant, local results with us anyway.
As a business owner, you should capitalize on this even when you are far away.
Local marketing primarily refers to the method of marketing or marketing strategies a brand utilizes to get their products or services in front of people in their local area or a particular area and engage new and potential customers within a particular radius with the intention of turning them into long-term customers.
Generally, local marketing is utilized by businesses that have a physical storefront in their community, like restaurants, retailers, spas, medical offices, bars, etc.
What is Local Marketing?
Local marketing can be a gold mine for your brand but only if you utilize it correctly. Find the newest trends and channels that are enabling many local businesses to soar.
Local marketing is a marketing strategy that targets potential customers within a particular radius of the physical location or locality of a business. It is also popularly known as location-based marketing, local store marketing, or neighborhood marketing.
Local marketing can work for any business that has a physical presence on a location, such as shops, restaurants, and bars, or any locally-based businesses that travel to a customer’s location, like plumbers and electricians.
How does Local Marketing Help?
Local marketing is extremely important for small and medium-sized businesses that depend on people visiting their physical location to purchase goods and services, including shops, doctors, physiotherapists, bars, restaurants, car dealerships, etc.
Consumers depend on referrals and the internet to find those local brands:
- 85% of business owners depend on word-of-mouth referrals.
- 90% of consumers have utilized the internet to find a local business.
- 33% of consumers look at local businesses online every day.
The good news is that the search algorithm of Google utilizes a searcher’s location to display relevant local brands, even if a user doesn’t specify a location or utilize ‘near me’ in their query. That is a great advantage for local brands, and it is not too difficult to execute.
Top 5 Local Marketing Tips for 2021
- Build Mobile-Friendly Website
61% that is more than half of all Google searches take place on a mobile device. Undoubtedly, this also applies to customers in your locality.
How can you utilize this data to inform your local marketing strategy? The simple method to do this is to make sure that your brand’s website is completely functional and optimized for use on mobile phones too. This means making sure that your website is adaptable to different screen sizes and browsers, as well as having clickable contact numbers for easy contact. These simple changes can drastically improve your local marketing conversion rates.
- Localize your website
Localizing your website includes making your content more relevant to your local target audience and consumer base First, add location-based terms to your website. For example, rather than a bakery, your homepage could read the best bakery in Wrigleyville.
Localize your content wherever relevant, and keep this language constant between your website, digital ads, and social media.
Secondly, add location pages to your site, this is particularly important if you have more than one physical location. These pages publish your brand name, contact number, address, and other relevant store information; they also help you rank on the local Search Engine Ranking Page (SERP).
- Go Local on Social Media
Whenever possible, tag locations and geographic areas in your social media posts. Also, involve your local keywords in hashtags and bios. Tag other relevant local accounts in your post to get additional post shares and attention. When placing ads or boosting posts make sure to target your local area. You can also try to re-market to your existing customers.
- Email Marketing
Getting a 4200% Return on Investment (ROI) is possible when you invest in email marketing. Yes, even today, when you spend $1 in email marketing, you get back an ROI of $42.
This is one of the oldest yet most powerful marketing strategies that practically presents a brand to the customers. Nevertheless, it also works smoothly when it comes to lead generation in real-time. Email marketing is utilized for targeting particular niches to cater to their requirements directly. Other leading strategies like PPC can be carried forward through emails marketing.
- Manage Your Listing in Search Engines
Individuals today search online or on their phones which is the first step towards the customer journey, often utilizing Google or Bing, then visit the business.
You can manage much of the data that appears in Google business listings, including address, contact number, hours, pictures, etc., through a free Google My Business account. If you haven’t claimed your listing till now, you can’t afford to delay it anymore. Bing also has a similar listing place.
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ABOUT THE AUTHOR
Content Writer, Martech Cube
Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.