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Top Ecommerce Marketing Platforms for 2023

Glance through this listicle to make your entrepreneurship dream come true. Know the top e-commerce marketing platforms for 2023!

The world at large is witnessing a huge shift in people’s preferences in the way they shop. With powerful features that make business convenient, cost-efficient, and economical for both buyers and sellers, it’s an exciting time to set up shop online.

As the e-commerce scene is on the rise today, there are tons of options in platforms to choose from. Choosing the right e-commerce platform for your business is one of the crucial steps to ensure a profitable trade. This blog will help you choose from the top 5 e-commerce marketing platforms that are present in the market today and will suit your specific needs.

  1. Shopify

Shopify is arguably the biggest e-commerce platform today. Its extensive features make it the preferred platform to market any kind of business. From small-scale side hustles to large-scale enterprises, Shopify has room for it all. The platform is immensely versatile and holds the capacity for almost any kind of business, be it B2B or B2C, online or offline.  

Shopify’s comprehensive set of tools and features that include every aspect of running a business make it stand out from the rest of the market. From setting up an online store to payment processing, Shopify caters to all your business needs. The Shopify team has built a new exciting program called ‘Shopify Capital’ that helps merchants in need get funding more efficiently.

With all that it has to offer, it is not an exaggeration when Shopify claims itself to be the all-in-one commerce platform. What’s more, the Shopify App Store has over 7,500 apps to choose from to build and grow your store any way you want.

  1. BigCommerce

BigCommerce is infamous for being one of the world’s leading open eCommerce SaaS platforms. Its low total cost of ownership and highly flexible APIs make it a preferred marketing platform. BigCommerce offers users a compelling combination of high customizability and flexibility of open-source marketing platforms and the hassle-free nature of SaaS.

The marketing platform’s best-in-class APIs swiftly integrate with the existing tools and systems of corporations and synchronize and centralize all the data. This comes in especially handy for companies that are already established and have been working with older technologies.

BigCommerce also happens to be one of the SaaS eCommerce open-source platforms that are rich in features. Its built-in features offer users high customizability and flexibility so your enterprise doesn’t have to depend much on third-party plug-ins or apps. BigCommerce also has the amazing capability to handle big complex catalogs and lets you add up to 600 SKUs/variants per product. This feature makes BigCommerce highly scalable for fast-growing businesses.   

  1. Magento Ecommerce

Magento (now Adobe Commerce) is one of the most popular eCommerce platforms in the market alongside Shopify and BigCommerce. The significant benefits that come with using the platform make up for its high complexity. With the launching of Magento 2, the platform now functions on a higher level and helps providers create more effective solutions for B2B firms.

Magento’s versatile content management allows store owners to build and customize features for their online stores. Its mobile-friendly configuration makes it very responsive to smartphones, tablets, and all other mobile devices. The platform’s efficient SEO helps owners rank higher on search engines like Google, Yahoo, and more.

Magento boasts of having a very sturdy and spacious platform that allows a site with 500,000 products to handle up to 80,000 orders per hour. The platform also enables flexible integrations of third-party modules or apps. Since it’s an open-source platform and allows several custom extensions that can be shared between Magento users, the platform saves a ton of time and money.    

  1. Pixpa

Pixpa is a versatile website builder that helps business owners to sell their products, digital content, or services, and flourish their online business. The platform has a very beginner-friendly interface and offers a wide range of features for businesses to customize their online store. With all its essential features, Pixpa helps its users create, maintain, and manage a comprehensive, professional eCommerce website.

One of the most stand-out features of the platform is that it is no code so users can easily create a full-features, professional eCommerce website without touching a single line of code. Pixpa is also one of the more affordable eCommerce platforms with plans starting at just $7/month.

Pixpa also offers a wide range of mobile-friendly and highly responsive templates to build an online store. Its advanced features like inventory management, discount management, abandoned cart recovery, and more, make it a one-stop-shop for all your online business needs.   

  1. Shift4Shop

Shift4Shop formerly known as 3DCart is one of the popular online e-commerce websites. It gives its users dozens of options among professionally designed, industry-specific templates. All of these are mobile-friendly and SEO optimized and can be customized to your liking. It also has minimal monthly fees for both standard plans and enterprise-grade plans.

It claims to be the most feature-rich software in the e-commerce industry. With a complete suite of marketing, inventory management, customer tools, SEO, and more, the Shift4Shop platform holds its place firmly in the list of best e-commerce websites in the market. Your online shop also stays protected from fraud with Shift4Shop with its AI-driven fraud protection system in place.


With tons of options available in the market to choose from, it is certainly difficult to make the best choice for your online shop.

The best thing that you can do for yourself is to conduct thorough research on all the aspects that might affect your sales and then choose the website that best suits all your needs.

It is an exciting time to set up your own online shop, so take advantage of the changing times and complete your entrepreneurship dreams.

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