In-House Techhub

Top social media monitoring tools

Social monitoring is on the rise because brands want to know what the customers are speaking about them. But the question is how to do it right?
Social monitoring

To manage your brand reputation and cater to customer needs, you must understand how they feel. Social monitoring empowers your brand by helping you keep track of the messages that directly mention your brand and respond to those messages accordingly.
What your audience talks about you on social media and how you deal with it can hugely impact your branding and marketing. Here are some of the best social media monitoring tools to make the process easy-breezy for your brand!

Tools & Strategy
Brands leverage social monitoring to gauge social share of voice and identify the right trends that can prove meaningful in the long run. Share of voice gives you a good overview of your brand’s visibility. Moreover, if your focus is to augment your sales and marketing, you need to increase your brand awareness, and that’s where social monitoring comes into the picture.
Social share of voice gives you real insights into how much your audience is talking about you. It differs from the traditional share of voice that focuses on what brands speak about themselves. It’s also great for competitive analysis as it shows you where you stand with your competitors on the social channels.

With social monitoring, you can also understand what customers are talking about your competitors, helping you cash in on their loopholes and bridge the gap.

Social monitoring tools can also help you tie marketing to revenue impact.

List: The Top 3
1. Hootsuite
If you’re looking for efficiency, Hootsuite would be your first choice. With Hootsuite, you can monitor brand mentions and also keep tabs on social performance. The social media management platform founded in 2008 has its headquarters in Canada.
You need to set up tailored streams to monitor specific trends and stay up to date on competitor news, customers, and market news.

2. Zoho Social
Zoho helps your brand boost your social performance and expand your social presence. Marketers can create customized reports, respond to the audience in real time, and manage social engagement, handling it all from one platform.
Zoho’s analytic capabilities help you zero in on the statistics most important to your business. It also helps you keep track of hashtags and user-generated content that resonates with your ICP, making more informed marketing decisions.

3. Mention
Headquartered in Paris, Mention empowers brands to enhance their reputation and foster robust customer relationships. You can get engaged in the conversations customers are having about your brand and communicate directly from the dashboard without having to log in on each social channel.
Mention also helps you gauge the sentiment and get crucial audience information. Meaningful data is the key to social success, and Mention helps you get right at it!

The Editor’s Note
Social media monitoring helps with both quantitative and qualitative results. It’s essential for marketing to understand the customers and know what they want. These social media monitoring tools will help you stay relevant in a competitive market. After you’ve developed a strategy that works for social monitoring, you may want to take the next step- social listening. It’s time to turn data into intelligence and move the needle.

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