Mulberry, the esteemed British luxury brand, has recently confirmed the expansion of their successful partnership with Tulip, a leading provider of retail customer engagement solutions. The collaboration integrated Tulip’s mobile-first, omnichannel retail solutions across Mulberry stores in the UK and US.
The British brand has been a Tulip partner since 2018, using Tulip’s world-class Clienteling and Mobile POS (mPOS) solutions. Mulberry’s customer-centric approach, which aims to provide each customer with a personalized shopping experience, is supported by Tulip’s clienteling solutions. Tulip’s customer engagement solutions enable Mulberry store associates to showcase and sell products unavailable in store, enhancing the brand’s omnichannel approach and elevating the customer experience.
Tulip’s Clienteling and mPOS have played a crucial role in delivering a fully mobile and highly personal customer experience. Tulip’s robust mPOS system enables Mulberry to provide quick, hassle-free checkout and equips associates with the omnichannel capabilities to showcase and sell online products as well as accept omnichannel returns. Tulip Clienteling enables personalized customer interactions both inside and outside of the store through the all-in-one customer profile and outreach system that helps facilitate a tailored cohesive experience for Mulberry’s modern shoppers.
“We are proud to strengthen our partnership with Mulberry, which combines heritage with innovation, embodying an ambition to elevate customer engagement and redefine the retail experience,” said Ian Rawlins, Tulip’s CEO. “Our shared vision for an omnichannel, fully mobile and engaging customer experience is already reshaping standards in the retail sector.”
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