Digital Marketing

Vertu Capital Announces Investment in PathFactory

Vertu exceeds $300 million in total transacted deal value year-to-date
internet marketing

Vertu Capital, a private equity firm that invests in high potential, Canadian-headquartered global enterprise software companies, is pleased to announce a significant investment in PathFactory, a leading intelligent content platform for B2B digital marketing.

The acquisition is the third transaction for Vertu Capital so far this year, highlighting Vertu’s rapid growth and proven formula for pre-emptively identifying attractive technology investment opportunities and quickly delivering a significant return to investors and partner companies. The PathFactory acquisition brings Vertu’s total transacted deal value to more than $300 million year-to-date.

Over the course of 2021, Vertu has achieved the following milestones:

  • Acquired a majority stake in PathFactory in November
  • Completed the strategic sale of Firmex, a global provider of virtual data rooms, in July
  • Acquired a minority stake in Dejero, a leading global provider of critical communications technology, in April
  • Launched Vertu Partners Fund I, in March
  • Expanded its Investment Team and added to its roster of seasoned Operating Advisors, with the most recent addition of Jason Smith, Founder and Executive Chair of Real Matters, a real estate software company

“It has been an incredible year for Vertu, and the momentum is only growing. We launched Vertu with a very focused investment thesis and a belief that private equity investing could be done differently, and better. And we have delivered on that”, said Lisa Melchior, Managing Partner and Founder of Vertu Capital. “We’re in a technology super cycle, and it’s easy to deploy capital. What we do is leverage our deep domain expertise and extensive network to surface exceptional opportunities and invest with discipline. We bring a culture of integrity and true collaboration that appeals to high performance management teams, drives a step change in outcomes at our partner companies and delivers value quickly to our investors.”

“PathFactory is a classic Vertu investment,” added Melchior. “It is positioned to be a clear category winner in B2B digital marketing and content intelligence, a sector that has become mission critical for businesses since the COVID-19 pandemic triggered an acceleration in marketing spend to digital content. With its proprietary content intelligence, automation and unique end-to-end platform, PathFactory’s scalable software allows it to do what no one else in the space is doing.”

PathFactory is a leading innovator in the B2B digital marketing space. Its proprietary intelligent content platform leverages artificial intelligence and data to drive personalized and relevant marketing content that delivers meaningful and measurable B2B sales and revenue. Recognized as one of North America’s Technology Fast 500 by Deloitte and a “Cool Vendor” by Gartner, PathFactory clients include Fortune 500 companies such as Cigna, Verizon, Oracle, Nvidia, Honeywell, Adobe, HP, and Cisco Systems.

“Intelligent content is all about delivering the right content, to the right people, at the right time, and being able to do that at scale. It’s fundamentally about anticipating future needs in an intelligent and data-driven way,” said Dev Ganesan, President and CEO of PathFactory. “That is exactly what Vertu brings as our new lead investor and why we decided to partner with them. With their deep understanding of the platform, and proven ability to scale, they are the right partners at the right time to accelerate our growth potential.”

Alongside Vertu Capital, additional co-investors in PathFactory include BDC Capital, private equity funds managed by BMO Global Asset Management, and Nicola Wealth.

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