Do you spend your weekends without watching any type of video content? No! then you would easily understand what Andre Oentoro is showcasing in this piece
It’s only getting louder in the digital marketing world. The ever-changing trends leave every marketer constantly on their toes when it comes to new ways of reaching customers and spreading brand awareness.
Among other marketing strategies, video marketing remains a high-performing strategy for cutting through the noise
Helping you reach your desired audience and promote your brand seamlessly.
More and more internet users are hooked to online videos. They jump into YouTube and other social media platforms just to enjoy different videos, from fail compilations to breaking news. According to the video marketing statistics for 2020, 6 out of 10 people prefer watching online videos to television. What’s more, at least 55% of internet users watch online videos every single day.
Now that the demand for online video keeps increasing, more companies than ever are wising up to the fact that they need to use videos for marketing their brands. If you’re one of them, below are some important trends (along with the latest statistic numbers) and predictions to help you plan your winning video marketing strategy.
Video Marketing Trends You Can’t Ignore
Keeping up with the latest trends in the video marketing field can help you understand your internet users’ behavior and preferences in terms of consuming online videos. This, in turn, will help you plan out your relevant video marketing campaigns that can resonate with your target audience.
Here are some of the hottest trends in video marketing to help you appeal to the target audience much more effectively.
#1. It’s Going Mobile-First
Let’s admit it. People are getting more and more inseparable with their phones — of course, including your target audience. So, it’s not surprising when internet users are 1.5 times watching videos through their hand-held devices compared to desktops. Thus, 92% of mobile users also tend to share videos with their friends daily.
In this situation, you must make your marketing videos accessible for every mobile user. You need to make sure that the visual of your video fits into smaller screens.
#2. Facebook Is Promising Video Marketing Channel
Facebook is much more than a social media platform where you can share the news with your friends and families. It’s now becoming a popular video marketing channel, keeping up with the most popular video hosting site, YouTube. You can also use tools like Facebook marketing tools, Facebook analytics tools, etc. for best results on social media.
As the largest social media platform in the world, Facebook has almost 1.79 billion daily active users that view an average of 8 billion videos every day. These massive numbers show you that the platform can be an ideal place to host your videos and get more exposure.
#3. Short Videos are Users’ Favorite
People’s attention spans are shrinking — it’s only getting shorter and shorter each year. As a result, your potential customers are fickle more than ever. That’s why they prefer to watch a straightforward and short video that they find valuable.
Therefore, it’s always better to keep your videos concise and fruitful Long marketing videos can only make the viewers yawn if not bored to death. So, make sure the video lasts for two minutes as 60% of viewers tend to stop watching after the 2-minute mark.
#4. Videos on Your Website Is a Must
Video is such a staple content for your website. The reason is that users spend 88% more time browsing on websites that include videos. This way, you can both increase the viewership of the videos and keep the visitors staying on your website longer, increasing your dwell time.
Another good news is that integrating videos into your website can also increase your conversion rates. Placing your videos on landing pages will result in an 80% increase in conversion rates.
The Full Report
If you want to see other fascinating trends and numbers of the latest video marketing stats, you can dive into the infographic below:
Looking at the stats above, it’s clear that digital media consumers have turned to videos. Nobody has enough time and energy to read bulky text paragraphs just to get an answer. That’s why video comes in handy. In other words,
Marketers who are still sleeping on the power of video marketing miss many great opportunities for getting their business off the ground.
If your businesses haven’t tapped into the video marketing bandwagon, it’s the perfect time to do it and reap the benefits you deserve!
ABOUT THE AUTHOR
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).