Marketing Technology

Viewstream Rebrands as Kadiko, Pioneering Business Transformation


Viewstream announced that Kadiko will be the new name of the business transformation agency.

The name Kadiko originates from the Arkadiko Bridge—one of the oldest bridges in the world still standing and in use today. Kadiko reflects the agency’s unique culture and commitment to connecting the power of strategy with crafted creativity and design, building the bridge to what’s next for growth-oriented businesses.

While the new name represents how the independent agency will solve big client challenges and impact the world, the new logo and visual language embody its momentum and spirit of dynamic change. This raw material connects and builds inspirational ideas into vivid realities.

“Today marks a significant milestone in our history,” said John Assalian, Managing Partner of Kadiko. “Our new brand, loud and clear, represents our game-breaking strategic chops and jaw-dropping creativity for healthcare and tech companies.”

Kadiko also announced that Paulo Simas, former Chief Creative Officer at Real Chemistry, has joined as a managing partner to elevate its creative and strategic capabilities for healthcare clients. “We’re stepping forward into a new era in business, brand, and experience design at Kadiko—our years of experience with hundreds of leading healthcare brands can help transform our clients’ business,” said Paulo Simas.

Kadiko has undergone a remarkable evolution, expanding its strategic services, client portfolio, and talent base to encompass diverse expertise while enhancing its creative offering to garner client attention and results. At its heart, the new name is an invitation to those looking to go from here to there, from the analytical to the fantastical to the actionable, and from where their business is today to the future state it was born to inhabit. Kadiko is the bridge. So, where to?

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