Humans have always been plagued by the thoughts of an apocalypse and end-of-the-world ideas. Even though the present COVID-19 is hardly the zombie apocalypse we may have contemplated, the pandemic has certainly pushed several buttons to unlock how event networking will unfold in this new normal.
Virtual is where it’s at for now – be it the digital advertising or learning from the experts. This is evident in the fact that the maximum work-from-home workforce is chasing more and more virtual summits for everything from up-skilling, connecting with peers, learning from thought leaders and more. The momentum that online conferences are gaining, with many field events also being converted to online ones, following the onset of the pandemic, is an eye-opener for sure.
Events and business gatherings have been an exclusive star of the martech and AI tech horizons for the last few years now. With human interaction being at its most minimal and social distancing the trending phrase of the year, how can the events tech subset of martech survive? Well, by harnessing even more tech to facilitate making events a virtual phenomenon. What remains to be seen is if this is the final solution. Can digital and programmatic advertising still shine in tandem with virtual events to keep the marketing world kicking? Or is this only a temporary shift that will eventually fizz out?
Data Connectors, have summed up the state of Virtual Summits for the rest of the year along with discussing the foreseeable future of the post-COVID era in the infographic below.
All we can say is it brings back to our minds the well-known dictum: Necessity is indeed the mother of all invention!
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