Vya has added a new Xerox iGen 5/150 press and upgraded the capabilities of an existing press to increase capacity and redundancy to address growing demand for its print services
Vya, a leading provider of simplified marketing execution for distributed organizations, today announced it has expanded its print capabilities with the addition of a new Xerox iGen® 5/150 press and the upgrade of an existing Xerox iGen press. The expanded capabilities will position Vya to address the growing demand for its print services, which it estimates will increase by some 300 percent in 2020 martech news.
Kandi O’Connor, COO, Vya said that “We are anticipating significant growth in our print business this year, specifically related to direct mail projects. The addition of this new machine, and upgrading our existing Xerox press to the highest speed option, expands our capacity and gives us greater redundancy, ensuring the highest level of service for our clients.”
In addition to speed rated at 150 pages per minute (ppm), the new equipment provides the ability to print 5-color projects (CMYK plus white), giving clients even more creative options, like the capability to utilize white to increase differentiation of graphic elements in projects with vibrant colors martech.
As a Xerox partner for nearly 30 years, Vya is confident in the speed, quality and flexibility the new press will enable it to deliver to its print services clients.